Your Audience Won't Remember Your Slides.
They'll Remember the Conversation That Changed Them.
Tara Shuler turns one stage moment into a lasting shift in how your people talk, sell, lead, and show up. Four keynotes for the whole organization. Three sales training talks for the teams that carry a quota. No fluff, no filler, and a system your audience can use in their very next conversation.
Are You Booking for a Sales Team,
or for Your Whole Organization?
Both work. The talk changes, the system does not. So which room is yours?
You need the number to move.
Kickoffs, sales conferences, revenue summits. Your reps leave with a question-first method they use on the next call, the objection they usually fold on, and the follow-up they usually skip. Three sales training talks, one per book.
You need the room to change how it talks.
All-hands, leadership summits, HR and culture days, caregiver and women's conferences. Four keynotes, each drawn from a book, each aimed at a different room, each built on the same conversation control system.
Your Team Claps. Then Forgets
Everything by Monday.
Motivation wears off by the drive home. What sticks is a system your people can run under pressure. That is the difference between a good morning and a different quarter.
- The speaker was inspiring, and nobody can tell you what to do differently on the next call.
- The room agreed communication matters, and the same three managers keep having the same three fights.
- The deck was beautiful, and the reps are still discounting the moment a buyer pushes back.
- Everyone loved it, and the post-event survey is the only thing that changed.
Not Just a Great Morning.
A Measurable Shift in How Your People Operate.
A Measurable Lift in Closed Revenue
Sales teams leave with a question-first methodology they deploy in their next call. Fewer stalls, less discounting, more deals that close.
A New Default: Questions Instead of Statements
A deeply embedded habit shift, leading with questions rather than pushing information, in sales, management, and every high-stakes conversation.
Calm and Directive Under Pressure
When someone pushes back, goes silent, or tries to derail, your team knows how to lower the temperature and guide things back on track.
Reduced Anxiety in High-Stakes Conversations
Fear in conversation comes from feeling out of control. When people have a framework, that fear drops, and it shows up in morale and confidence.
Exuberance That Translates to Dollars
An energy lift that lasts. When people feel capable and in control of their conversations, that exuberance shows up in productivity and revenue.
A Mission to Clean Up Their Communication
Audiences leave with a clear-eyed understanding of where sloppy communication is quietly costing them, and the tools to fix it starting tomorrow.
Four Books. Four Keynotes.
Each One Aimed at a Different Room.
Every keynote below is the stage version of one of Tara's books, so the room takes the system home with them. Pick the one your audience needs, and Tara customizes it to your event.
Stop Pitching. Start Guiding.
Company All-Hands Whole Organization Sales Kickoffs Association ConferencesThe talk for the room where not everyone carries a quota. Drawn from Everything Is Sales, it dismantles the talk-more-push-harder reflex and replaces it with a question-first method buyers actually welcome. Conversation skill is not a sales problem, it is a human problem, and this keynote proves it to the whole building.
- The exact difference between pushing information and guiding a decision
- A question-first opening any department can use in its very next conversation
- A clear-eyed look at where sloppy communication is quietly costing the organization
The Thermostat Effect: Leaders Who Set the Climate Win
Leadership Summits Manager Training HR & Culture Days Company All-HandsFrom Win At Work. A practical framework for setting tone, reducing friction, and building a culture where high performance is the default. Managers stop reacting to the temperature of a room and start setting it, on purpose, in every meeting they walk into.
- How to set the climate of a meeting instead of absorbing whatever walks in
- Language for asking for what you need without apologizing for asking
- A repeatable way to lower the temperature when a conversation turns
Parenting A Parent: Controlling the Conversation Through the Role Reversal
Women in Leadership HR & Benefits Days Healthcare & Caregiver Orgs Association ConferencesA raw, real keynote on the hardest conversations we never trained for, caring for the people who once cared for us. This is the moment in the agenda where the room goes quiet, then erupts, because everyone in it is either living this now or knows it is coming.
- A framework for the conversations you never trained for, the role reversal with an aging parent
- Language for setting boundaries and making hard decisions without drowning in guilt
- A steadier way to lead these conversations instead of dreading them
Exit Strategy: The Conversations That Got Me Out Alive
Leadership Summits Founder Events Women in Business Career TransitionA raw, real keynote on recognizing the moment to walk away, from a job, a partnership, a relationship, a situation that has run its course, and having the conversation that makes it possible. This is the talk that turns a leadership summit into the moment someone finally makes the call they have been avoiding for years.
- Clarity on recognizing the exact moment it is time to walk away
- The specific conversation that makes an exit possible instead of staying stuck
- The confidence to act on the decision instead of endlessly deliberating
Three Books. Three Sales Talks.
The System, in the Order Your Reps Need It.
These are the stage versions of the sales training books. Book one as a kickoff keynote, or all three as a series. Every one of them runs deeper as an on-site intensive when your team is ready to drill it.
Questions Close Deals: The Conversation Control System
Sales Kickoffs Sales Conferences Revenue Summits Onboarding ClassesThe flagship. How question-based thinking replaces scripts, pressure, and awkward pitches, in sales and in every conversation that matters. Reps stop asking what they should say and start asking how to train this until it is automatic. Practical, funny, and the one that changes the next quarter's numbers.
- A question-first opening the whole team can use on Monday's first call
- How to turn a skeptical prospect into an eager buyer without a script
- The shift from talking your way into a deal to asking your way into it
The Answer Is No...For Now: When the Room Pushes Back
Sales Kickoffs Account Management Teams Customer Success Sales Leadership OffsitesThe talk for the moment it stops going your way. Resistance, stalls and silence are not the end of the conversation. They are information. This session shows your team how to read it, hold the temperature, and turn a no into a not yet, without discounting and without chasing.
- What a stall is actually telling you, and the question that surfaces it
- How to hold position when a buyer pushes back instead of folding on price
- A repeatable way to keep the conversation alive after the first no
The Fifth Conversation: You Didn't Close on the First Call. Here's How You Win Anyway.
Sales Kickoffs SDR & BDR Teams B2B Sales Orgs Revenue OperationsMost deals are not lost, they are abandoned. This is the follow-up system for the deals that stall, go quiet, or need one more conversation. Your team learns how to stay human in an inbox full of bots, when to call and when to text, and how to make the fifth conversation the one that closes.
- The follow-up ladder, so no lead dies after one unanswered email
- How to sound human when every other follow-up in the inbox is automated
- The timing, channel and wording that get a quiet prospect talking again
Run All Three as an On-Site Intensive
When a keynote is not enough, Tara comes to your team for one, two or three days of live conversation drills built on these three books. See the Train My Team intensive →
Built Around Your Organization's Specific Challenge
Tara works with event organizers to craft a talk that speaks directly to your culture shift, performance gap, or transition. Every talk on this page starts as a conversation about your room.
Right for Any Event Where
Conversations Drive the Outcome.
Which is every event. But these are the rooms where these talks land especially hard:
Sales Conferences
A keynote that is immediately, practically useful, and wildly entertaining. They leave with a system, not just a speech.
Revenue & Sales Kickoffs
Set the tone for the year with a new operating system, a practical shift in how your team sells.
Company All-Hands
Reset the culture. Align every department around the idea that communication is the common denominator of performance.
Leadership Development
Equip your leaders with the conversation frameworks that make great management feel effortless.
Association & Industry Conferences
A standout keynote people are still talking about at the cocktail hour, because it actually changed how they think.
Women in Leadership Events
Tara's message resonates especially deeply with professionals who have learned to navigate rooms that were not built for them.
Questions Event Planners
Usually Ask
Which talk should we book if we are not sure?
Start with the room. A sales team that needs the number to move: start with Questions Close Deals, then The Answer Is No and The Fifth Conversation as the series. A mixed room or a whole organization: Everything Is Sales. Leaders and managers: Win At Work. A room that needs to feel seen around a hard life stage: Parenting A Parent. Founders and leaders who need courage: Exit Strategy. Still not sure? Book the 20-minute call and Tara will help you decide.
Can we give every attendee a copy of the book?
Yes, and it is the most common add-on. Planners order the book behind the talk for every seat, or for the whole company, at volume pricing. Any of the seven titles, paperback or hardcover, shipped to one address ahead of the event so the room takes the system home. Tell Tara the title and the headcount and she sends the quote and invoice, usually within one business day. Purchase orders welcome.
Get Books for Your Audience →Can the talk be customized for our industry or event theme?
Yes. Every talk is built around your audience's specific challenge: sales performance, culture, leadership transition, or caregiving burnout. Tara works directly with event organizers before the event to tailor examples, language, and emphasis.
Do you have a sizzle reel or demo video?
Not yet. Tara is a working speaker actively booking new stages, and this page is built to give you everything a reel would: the exact outcomes your audience walks away with, the books behind each talk, and direct access to a 20-minute call where you can hear her voice and vision for your event firsthand.
What is included when we book?
A custom talk designed around your audience, a 20-minute pre-event inquiry call, and direct personal responses from Tara throughout the booking process. No agency layer, no runaround.
Tara did not start in a boardroom. She started in a gymnasium, training as a competitive Level 9 gymnast before becoming a coach. That world taught her something most business professionals never learn: the gap between knowing and doing is only closed through pressure and repetition.
When she moved into sales, she brought that athlete's mindset with her, and eventually became the founder of ConvoControl™ and the author of a seven-book conversation system that starts with Questions Close Deals.
On stage, Tara is direct, funny, and disarmingly honest. Audiences do not just leave motivated. They leave with a mission to clean up how they communicate, and the clarity to know exactly where to start.
"I spent years thinking the problem was information. That if people just knew more, they would perform better. They don't. The problem is execution under pressure. That is the only thing worth fixing, and it is exactly what these talks address."
Two Ways to Bring
Tara to Your Organization
Whether you need a single transformational moment or a deep-dive training engagement, there is a right fit.
Bring Tara to Your Conference or Event
A full keynote or sales talk for conferences, all-hands, kickoffs, and leadership summits. Tara customizes every talk to your audience.
- Custom talk designed around your audience's challenges
- 20-minute pre-event inquiry call included
- Tara responds to all booking inquiries personally
Train My Team On-Site Intensive
For organizations that want to go deeper than a keynote. Tara comes to your location for 1, 2, or 3 days of high-intensity, live conversation drills built on the sales training books.
- On-site at your location
- 1, 2, or 3-day intensive formats
- Discovery call required
Your Team Has a Critical Conversation Coming.
Are They Ready?
Every missed deal, stalled initiative, and broken alignment traces back to a conversation that did not go the way it needed to. Which talk changes that for your room?
20-minute inquiry call · Custom talk design included · Tara responds personally